all77 is committed to protecting the privacy of every user. This Privacy Policy explains what personal data we collect, why we collect it, how we use it and what rights you have in relation to your information. Please read this document carefully before using the Platform.
Six principles underpin how all77 handles your personal information. These cards summarise our approach — the full policy detail follows below.
We collect only the personal data that is strictly necessary to operate your account, process transactions, meet our regulatory obligations and improve your experience. We do not collect data for its own sake.
All data transmitted between your device and our servers is protected by 256-bit SSL/TLS encryption. Sensitive data at rest is stored using industry-standard encryption protocols and access is restricted to authorised personnel only.
all77 does not sell, rent or trade your personal information to third-party marketers or data brokers. Your data is used only for the purposes described in this Privacy Policy and in connection with operating the Platform.
You have the right to access, correct, restrict, port or request deletion of your personal data, subject to applicable law and our legitimate operational obligations. We honour these rights promptly and without undue delay.
We do not keep your personal data indefinitely. Retention periods are defined by operational necessity and applicable legal requirements. Once data is no longer needed for its original purpose, it is securely deleted or anonymised.
This Policy explains in plain English exactly what data we collect, why, how long we keep it and with whom we share it. If our practices change materially, we will notify you before the change takes effect.
all77 ("we", "us", "our", "the Platform") operates the website accessible at https://all77.cam. This Privacy Policy ("Policy") describes how all77 collects, processes, stores, shares and protects personal data provided by or collected from users ("you", "your") in connection with your use of the Platform.
all77 is an English-language online gaming information and platform service targeting Pakistani users. We are committed to handling personal data responsibly, with full transparency, and in compliance with the obligations imposed by our operating jurisdiction's data protection framework. This Policy should be read alongside our Terms & Conditions and Responsible Gambling Policy.
The following terms have these meanings throughout this Policy:
The Data Controller for personal data processed through the all77 Platform is the Operator of all77, operating under an international gaming licence. The Operator is responsible for all decisions regarding the collection, use and protection of your personal data.
For all privacy-related enquiries, requests and complaints, users may contact us using the details provided in Section 17 (Contact Us) of this Policy.
all77 collects the following categories of personal data from users:
| Category | Examples | When Collected |
|---|---|---|
| Identity Data | Full name, date of birth, CNIC number, passport number, selfie / liveness image | Registration; KYC verification |
| Contact Data | Email address, mobile number, residential address | Registration; account updates |
| Financial Data | Deposit and withdrawal history, payment method details (masked), transaction amounts in PKR or other currencies | Deposits; withdrawals; KYC |
| Gameplay Data | Bet history, game sessions, win/loss records, bonus usage, RTP data | During active Platform use |
| Technical Data | IP address, device type, browser type, operating system, session duration, page views | Automatically, during all visits |
| Responsible Gambling Data | Deposit limits set, self-exclusion status, cooling-off periods, session reminder preferences | When tools are activated by the user |
| Communications Data | Support chat transcripts, email correspondence, feedback submissions | When you contact support |
We collect personal data through the following channels:
You provide data directly when you register an account, complete identity verification (KYC), make deposits or withdrawals, set responsible gambling limits, contact our support team or correspond with us by email or chat.
Technical data is collected automatically when you access the Platform, including your IP address, browser information, device identifiers and behavioural data such as pages visited and time spent on site. This data is collected through server logs, cookies and similar tracking technologies as further described in Section 9.
We may receive data about you from third-party identity verification providers (used during KYC), fraud detection services, payment processors and, where applicable, responsible gambling databases such as self-exclusion registers maintained by the Operator's licensing authority.
all77 processes your personal data under one or more of the following legal bases:
all77 uses personal data collected from you for the following purposes:
To create, maintain and administer your account; verify your identity and age; process your deposits and withdrawals; manage your bonus eligibility; and provide access to Platform features.
To monitor gameplay patterns for signs of problem gambling; enforce deposit limits, loss limits and cooling-off periods set by you; action self-exclusion requests; and fulfil our obligations to promote responsible gambling practices in line with the Operator's licensing conditions.
To detect and prevent fraudulent transactions, money laundering, bonus abuse, multi-accounting and other prohibited conduct; to verify the legitimacy of payment methods; and to protect the security of the Platform and all users.
To comply with applicable laws, licensing requirements, regulatory instructions, court orders and legal proceedings, including reporting obligations under AML frameworks.
To respond to your enquiries, resolve disputes, process complaints and provide technical assistance. Support communications may be recorded for quality assurance and training purposes.
To analyse aggregated usage data, improve Platform performance, develop new features and personalise your experience. Where this involves personal data, it is processed under our legitimate interests basis and subject to appropriate safeguards.
To send you promotional offers, bonus notifications and Platform updates where you have provided explicit consent. You may withdraw marketing consent at any time by updating your account preferences or contacting support.
all77 does not sell, rent or trade your personal data to third-party marketers or data brokers. We share personal data only in the following circumstances and only to the extent necessary:
We engage contracted third-party processors to support Platform operations, including payment processors, identity verification providers, fraud detection services, cloud hosting providers and customer support platforms. All processors are bound by data processing agreements that restrict their use of your data to the specific services they provide.
We may disclose personal data to licensing regulators, law enforcement agencies, tax authorities or courts where required by applicable law, a valid legal order or our licensing obligations. We will only disclose the minimum data necessary to satisfy the legal requirement.
Where the Operator's licensing conditions require, self-exclusion status or responsible gambling flags may be shared with centralised self-exclusion registers operated by relevant regulatory bodies.
In the event of a merger, acquisition or sale of the Operator's business, your personal data may be transferred to the acquiring entity, subject to equivalent privacy protections. You will be notified of any such transfer before it takes effect.
all77 uses cookies and similar technologies to operate core Platform functions, measure performance and improve user experience. The following categories of cookies may be set:
You can manage cookie preferences through your browser settings. Disabling non-essential cookies will not prevent you from using the Platform, though some features may be affected. Note that strictly necessary cookies cannot be disabled as they are required for the Platform to function securely.
all77 is operated by an entity based in an international gaming jurisdiction outside Pakistan. As a result, your personal data may be transferred to and processed in countries other than Pakistan. These countries may have different data protection laws from those in your country of residence.
Where personal data is transferred internationally, all77 ensures that appropriate safeguards are in place, such as contractual protections between the Operator and its data processors that require equivalent standards of data protection. By using the Platform, you acknowledge and consent to the transfer of your data outside Pakistan for the purposes described in this Policy.
all77 retains personal data for as long as is necessary to fulfil the purposes for which it was collected, and as required by applicable law and licensing obligations. Our general retention approach is as follows:
When data is no longer required for its original purpose and no legal retention obligation applies, it is securely deleted or anonymised in a manner that prevents re-identification.
Subject to applicable law and our operational obligations, you have the following rights in relation to your personal data held by all77. To exercise any of these rights, please contact us using the details in Section 17.
all77 is strictly an adults-only platform. We do not knowingly collect, process or store personal data belonging to individuals under the age of 18 — or the higher minimum age required by the Operator's licensing jurisdiction. Age verification is conducted as part of the registration and KYC process.
If we discover or are notified that we have inadvertently collected personal data from a minor, we will immediately suspend the associated account, delete all related personal data without undue delay and, where required, report the matter to relevant authorities.
all77 implements and maintains a range of technical and organisational security measures to protect personal data against unauthorised access, loss, alteration, disclosure or destruction. These include:
While we take all reasonable precautions, no online platform can guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials and for notifying us immediately if you suspect unauthorised access to your account.
The all77 Platform may contain references or contextual information relating to third-party services, payment methods or sports organisations. These references — including mentions of Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank, Bank Alfalah, PSL, Pakistan cricket or ICC tournaments — are purely contextual guides for Pakistani users and do not constitute endorsement by, affiliation with or data-sharing arrangements with those third parties, unless expressly stated.
all77 does not operate external links to third-party websites from within the Platform's navigation structure. If you navigate away from the Platform, the privacy practices of any third-party website you visit are governed by that website's own privacy policy, over which all77 has no control or responsibility.
all77 reserves the right to update or amend this Privacy Policy at any time. Material changes — those that significantly affect how your personal data is processed or that reduce your privacy rights — will be communicated to registered users by email and through a prominent notice on the Platform before the change takes effect. The effective date shown at the top of this document will be updated accordingly.
Where changes to this Policy require your renewed consent (for example, if we propose to use your data for a new purpose not covered by this Policy), we will seek that consent explicitly before proceeding. Your continued use of the Platform following notification of non-material changes constitutes acceptance of the revised Policy.
For all privacy-related enquiries, data rights requests or complaints regarding this Privacy Policy or the processing of your personal data, please contact our Data Protection team:
We aim to acknowledge all privacy-related requests within 3 working days and to respond fully within 30 days. Support is available in English, 24 hours a day, 7 days a week. Urdu-speaking agents are available on request.
If you are not satisfied with our response to a privacy complaint, you have the right to escalate the matter to the relevant supervisory authority in the Operator's licensing jurisdiction. Details of the relevant authority will be provided upon request.
Visit our FAQ for quick answers, review our Terms & Conditions, or return to the all77 homepage to explore the full platform.
all77 is for entertainment and information purposes only. Adults 18+ only — or the higher minimum required by the operator/license jurisdiction. Local laws in Pakistan may restrict gambling. Play responsibly.